Who owns the name DeLorean?
DeLorean: What's in a name? Photo of my backlit bumper from many years ago, when digital cameras were awful! The purpose of my previous writing was to document the history of the intellectual property of DeLorean Motor Company, but there is another issue being discussed in the community: Who owns the name "DeLorean"? To me, the answer is clear: the DeLorean family! It has long been associated with the man, John Z. DeLorean, who has two children (Zach and Kat). They are his heirs and is their name as well, so they own it. Just like with the intellectual property, I have not found any record that JZD gave permission to use his name or sold any "personality rights". This is not a new issue. Courts have already rendered decisions in cases of other deceased celebrities. The big examples are Elvis and, more recently, Prince. I have no legal training, but Peter Colin, Jr does. Personality Rights Personality Rights relates that an activity that “appropria